E272: BUILDING THE FUTURE OF ECOMMERCE DIRECT TO CONSUMER SHIPPING - IZZY ROSENZWEIG, PORTLESS - THE ECOMMERCE EDGE Podcast

In 2024, Cosara hit the wall every fast-growing DTC brand eventually hits: 90-day lead times, stockouts on hero SKUs, and a cash conversion cycle that was eating half their working capital. Here's how they unwound it.

We get into the math of switching from container-batch fulfillment to direct-from-origin, what broke first, and what they'd tell another founder considering the same move.

What you'll learn

· Why hero-SKU stockouts compound faster than founders model

· The cash-cycle math nobody runs before signing a 3PL

· How to pilot direct fulfillment without betting the catalog

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